Liquid Gold

Argan oil is often referred to as liquid gold for reasons that you will soon understand.

Argan oil comes from a tree endemic to Morocco officially called Argania spinosa. It’s fruits are harvested, peeled and stripped of their pulp. The hard inner shell is then cracked by hand and a few small kernels are removed from the center.

Argan tree


If the Argan oil is going to be extracted for culinary use, the kernels are roasted and then pressed. Because of the roasting, this type of Argan oil is darker and has a nutty aroma and taste. The heat also damages many of the beneficial nutrients in the oil.

For cosmetic purposes, the raw kernels are cold-pressed (no heat is used) and the lighter, gold colored oil (hence the term liquid gold) is extracted. This oil has very little scent or taste but has many more nutrients. This raw oil is also known as extra virgin Argan oil and can be further differentiated into grades A or B. Grade A comes from the first press and has the highest amount of nutrients. Grade B is from the second press and has fewer nutrients.

argan kernels


80% of Argan oil is composed of unsaturated fatty acids. One of the most abundant is Linoleic acid which is an essential Omega-6 fatty acid and is necessary to the normal growth and function of healthy cells. It increases the rate of cell regeneration and healing and acts as a mild anti-inflammatory.

It contains Vitamin E which is an organic, naturally occurring preservative and antioxidant. This increases the shelf life of the oil, accelerates skin healing and has even been proposed to reduce scarring and stretch marks.

Phenols such as caffeic acid, oleuropein, vanillic acid, tyrosol, catechol, resorcinol, epicatechin and catechin are found in Argan oil as well. These are antioxidants which may protect the skin against oxidative stress which is responsible for aging. The caffeic acid has also been proven to accelerate wound healing.

Squalene is an organic precursor to a steroid which has been proposed to be a chemopreventive substance meaning it may protect the skin from developing cancer.

For hair, it will increase the strength, decrease split ends and give a natural shine.

For nails, it will increase the strength and hydrate the cuticles.

If you decide you would like to try Argan oil, please make sure that it is 100% Organic, 100% pure, cold-pressed, Grade A, Moroccan Argan oil like we sell here at Pronounce Products. There are many other companies selling it for very low prices because it is either culinary oil, Grade B oil or impure.

Click here to buy Pronounce 100% Organic, 100% pure, cold-pressed, Grade A Moroccan Argan Oil.

pronounce organic argan oil in dropper bottle

Argan Oil

Pronounce Organic Argan Oil consists of only 1 simple ingredient which you can “Pronounce”.

1. 100% Organic, Grade A, Moroccan Argan Oil (Argania spinosa).


There are no synthetic fragrances, dyes or preservatives. This is grade A meaning that it is the highest quality available and comes from the first press.

This rich golden oil is cold-pressed from the kernels of the Argan tree which is native to Morocco. It is famous for it’s ability to hydrate and nourish the skin, hair and cuticles. It can be used around the eyes and mouth to reduce the appearance of wrinkles. It has natural anti-inflammatory properties as well.

It comes in a 2 oz. blue glass dropper bottle which protects the oil from UV damage.

Optionally, you can get the hand made burlap carrying bag for only $1 more.


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pronounce organic argan oil

pronounce organic argan oil dropper bottle

Lavender Bath Salt

Pronounce Organic Lavender Bath Salt consists of only 3 simple ingredients which you can “Pronounce”.

1. Sun Dried Kosher Dead Sea Salt.
2. 100% Organic sun dried Lavender Flowers (Lavandula x intermedia).
3. 100% Organic Lavender Oil (Lavandula angustifolia).


There are no synthetic fragrances, dyes or preservatives.

When exposed to warm water, the lavender flowers will begin to open while the aroma of lavender oil fills the air. Your skin will be detoxified by the Dead Sea salt and subsequently moisturized by the Lavender oil. This will result in spa quality relaxation experienced in the comfort of your own home.

It comes in a beautiful tall glass cork top bottle containing 3.5 oz. of bath salt (enough for 2 baths).


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pronounce organic bath salt with lavender flowers

pronounce organic bath salt lavender

Hand Sanitizer

Pronounce Organic Hand Sanitizer consists of only 3 simple ingredients which you can “Pronounce”.

1. 100% Organic Aloe Vera Gel (Aloe barbadensis).
2. 100% Organic Vodka.
3. Optional- 100% Organic Lemon Oil (Citrus Limonum).


There are no synthetic fragrances, dyes or preservatives.

The Aloe Vera Gel is made from the inner fillet of certified organically grown aloe vera plants and further filtered to make a clear gel with a fresh scent.

Not only does it have a fresh and clean scent, Lemon Oil has also been scientifically proven to have natural antibacterial, antiviral and ant-fungal properties. Don’t base your opinion on my word alone, do your research and read these articles-

Journal of Complementary and Alternative Medicine 2006

Journal of Agricultural Food Chemistry 2004

The hand sanitizer comes in a 3 oz stainless steel spray bottle which is within the limits set by the TSA for carrying on airplanes.

Optionally, you can get the hand made burlap carrying bag for only $1 more.


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pronounce organic hand sanitizer with lemon oil